Do we judge a book by its cover?


Dear Ladies,

Today’s Fashion Tip, I am going to talk about something everyone, especially ladies should think about and make it apart of them, not allowing themselves to be judged or judge one based solely on appearance.

“Do we judge a book by its cover? Have the ever been irked by someone’s dressing or have thought that a person would look better with better dress sense? I am not talking about looks here, am asking if clothes make a man? “How true is this in today’s work environment especially?

Well, this is my take! It is totally wrong, but it’s what society has made acceptable. Little girls are taught from very young ages to exemplify beauty, whether it’s from watching mommy put on makeup (which is not wrong but mommies needs to share with their daughters that they must not get too carried away), playing with the sickly perfection of Barbie dolls, or using Disney princesses as role models. Girls grow up thinking that the only way to be accepted is by being that Barbie doll and finding their Ken or prince charming. Boys are taught from the media (perfume advertisements, lingerie posters in the mall, music, movies, and even looking at some girls around where they live) a twisted definition of beauty. Sex is everywhere, and is portrayed as perfection. In order to have a higher status, men often times feel that they need to get the “babe” in order to be a “real man”. So at school, the less fortunate of people are shunned because they are not what society has made acceptable. So less fortunate people are often times attracted to each other and feel like they could never get anything better. Luckily, there are still people like you out there who believe this is totally wrong and unacceptable. These individuals judge others by character and humor or they way they make them feel. Also, these individuals often times have a higher self esteem because they are not sucked into the pressure that society holds against so many today.

Think it really matters how you dress? If you’re an overall good person, shouldn’t people realize it and not judge you based off your threads?

Well, on the other hand, I hate to be the bearer of bad news, but people judge you based off of the clothes you wear. I don’t care if you’re walking down the street, or sitting in a business meeting; people are constantly looking at what you’re wearing.

Let me share a story with you. This is about my ex-boss who shared her story with me years back. Her name is Elaine. She’s the owner of a company and this is her story…

“Over the past 10 years I’ve dressed like a bum, worn decent clothes, and dressed like a boss. I must admit, there is a huge ROI in wearing nice clothes… especially in the business world.

The Bum Years

When I first started out as an entrepreneur I didn’t have much money. So whenever I went out to networking events I either wore baggy jeans that looked like I had poop in my pants or slacks and a shirt that typically didn’t match. Most of my threads were from Giant.

As you can probably already guess, half the issue was that I had no sense of style and the other half was that I didn’t want to spend too much money.

Whenever I walked into meetings or went to a conference people wouldn’t really give me the time of the day until they got to know me. Once they learned I was somewhat smart they were willing to listen to me and potentially work with me. The issue was it took people a while to warm up to me because no one wanted to waste their time talking with someone who looked like a chump.

After a few years of going through this, a friend of mine kindly suggested that I spend a bit more money on my wardrobe, pay more than 10 bucks for a haircut, and get a decent pair of shoes.

I invested two thousand dollars in making myself over. And boy, it made a huge difference…

My big break through

With my new clothes, a somewhat fashionable haircut, and nice pair of black heels I made a break through. At first I noticed that people were more willing to talk to me when I went to conferences. I also noticed that during my business meetings people took me more serious.

However, none of those things really mattered because they weren’t big break through. What a big break- through it was that people assumed that I was somewhat well off because I was dressing much better. When I starting talking to potential customers they naturally assumed that I was successful and my services were costly because I was better dressed.

So when it came down to locking in new deals these potential customers started offering me more money. As I got a taste of money making, I wanted more, so I decided to take things up a new level with my wardrobe.

The Boss Years

From Gucci suits, to designer shoes, to 5 figure watches, I stepped up my appearance as much as I could within my financial constraints. And boy, not only was there a huge ROI, but it was a much bigger difference than I ever experienced between my bum and normal stage.

By dressing to impress, successful business owners started to flock to me when I attended networking events and people listened when I spoke in business meetings. In addition to that I was praised for wearing rare watches that other business owners wanted, but didn’t have.

This experience taught me that successful people like to hang around with other successful people as they tend to feel comfortable around themselves. Now, by no means am I saying that all successful people dress nice, but the chances are if someone comes up to you and they are wearing a 5 figure watch, they have money.

And when you start talking about business with these successful people, they know that if they do business with you, it’s going to be costly for the following reasons:

  • You have an expensive lifestyle – if people realize you have money, they know that they are going to have to pay a pretty penny to work with you. They know that if you throw around small amounts of cash in front of you, you just won’t care.
  • It has to move your needle – in business there is saying that if it doesn’t move your needle, it’s not worth doing. So if the amount someone is willing to offer you isn’t life changing, there is a much greater chance that you won’t accept it. Due to this business owners will throw out much larger amounts if they want to work with you.

By dressing like a “boss” my credibility went through the roof with other business owners and I was able to do things like close 7 figure business deals.

My Conclusion

Although you should dress to impress because there is an ROI, there are a few caveats that you ought to know about.

The first is that if you aren’t able to make a conversation smartly, dressing to impress won’t work well for you. People will see right through it and you won’t build any valuable business relationships. So before you go out and start spending money on clothes and watches, make sure you know what you’re talking about.

The second thing that you need to know is that after you have “made it” and people know you’re successful, it doesn’t matter how you dress. Although my ex-boss still feels she has a long way to go in her career, most people see her as being successful. Now she comes into office wearing sandals and cheap t-shirts because she wants to focus on work. That stuff was never her, and although she used it to get further in she career, she still prefer shopping online, at Giant, Metro and little huts in shopping mall.

In the short run, dressing to impress is definitely worth it, but you also have to make sure that it doesn’t get to your head. You can quickly start spending thousands of dollars on clothes and after a certain point; there really isn’t a big difference between a thousand dollars on a suit versus spending five thousand.

I would also like to add this as many of my customers are parents. This is becoming very common amongst school children. Kids calling one another names and judging each other based on what they see on the outside. I honestly think this plays a big part in lack of parent n child communication these days. With parents being so busy with their own lives, the lack of communication between both parent n children just disappears. How would a child grow up knowing what is right n wrong, learning how to carry themselves or even pass this on to their own kids, when they themselves never tasted this from their own parents?

There must always be a fine line in everything you do in life. This is no exception. So do not change yourself because you are forced too but change yourself because you want too for the good of you. I shall end this write up, ensuring each one of my readers that if you need someone to give you a little tip on fashion, you can always count on me. I have done it for many of my customers and will do it in a heartbeat for you too.

At Ooh La La, we believe that women of all sizes can be a turn head cat walk model at a reasonable price. Beauty comes in all shapes and sizes. Every women must feel beautiful not only inside but on the outside too.

Thank you and have a fantabulous week ahead :)


by oohlala

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